Video Squeeze Pages Generate Higher Conversions

Video Squeeze Pages Increase Sales!

Video Squeeze Pages, also know as lead capture pages or landing pages are very simply webpages with one purpose. That purpose is to retrieve prospective customer’s names and email addresses in exchange for a free product or service of value to them to create their list. You have probably heard of people having a “prospect list” in marketing and this is what they are talking about. This particular discipline of Internet marketing is one that is very important in order to grow your business. A highly targeted list enables the owner to market his product or service with a pretty good amount of success, although you should never think that just the list alone will make you wealthy. Remember, as you are creating your video squeeze page, your viewers are really not that interested in hearing all about you and your successes; they only want to know what is in it for them (yes, in this case “it’s all about them!”)

While some marketers use text only for their squeeze pages the percentages of conversions I have seen for pages such as these are quite low (roughly ten percent, if that.) Many people would much rather see and hear a real person rather than have to read what that person has to say. This is why video squeeze pages are becoming more and more common. Adding a video of yourself talking briefly within about two minutes on average adds a special personal touch. With a video squeeze page, your potential customers are seeing and hearing from a real person. This adds credibility and begins the process of generating a personal connection with your prospect. They can see and hear that you are also a normal human being and not necessarily an actor or professional spokesperson. Even the big Ad Agencies producing TV commercials today are trying to get away from good looking model types and going after average looking, genuine, every-day people. Putting your unpolished self in a squeeze page video that speaks directly to your audience is so much more powerful.

One other very important thing to keep in mind when you are making your video squeeze page is to keep it short, sweet and to the point. Most people’s attention spans are very short, especially when it comes to surfing the web. Don’t follow what some other marketers have done by making your squeeze page into a lengthy sales letter. You may have seen some of these squeeze pages yourself. It really amazes me why they would think that people will really be that intrigued to read pages and pages of self-promoting text. Even with a video squeeze page, you want to keep it short. Two minutes is just about perfect for the length of your video. If it is shorter than that, you might not be able to get your message across clearly enough, and if longer you will probably lose your audience.

Be sure that your title is also short and extremely catchy but beware of using all the incredibly overused buzz words out there that are annoying at best. Try to make it unique but relatable. Remember, you want your web visitors to be intrigued and drawn into watching your video and seeing what you have to say and how you say it. And again, remember to keep your message focused on your prospects and what they want.

While text only squeeze pages may produce approximately a ten percent conversion rate, those with a short, informative and clear video of themselves can produce a much higher response rate, perhaps even as high as fifty percent or higher. Try making a few videos until you are comfortable behind the camera and then just do it. Be yourself and keep it real. The more genuine and sincere you come across, the more effective your video squeeze page will be and the more you’ll connect with your prospects.

Studies show that most people need to be exposed to something 5-7 times before taking action. If you send web traffic to a web site that doesn’t capture your visitors’ follow-up information, you may be missing out on a lot of potential sales or sign-ups. The best thing you can do is to customize your own video squeeze page and capture your visitors contact information FIRST. Then, you can follow-up with every one who has opted-in to your list and provide them with more specific details along with links to your main website and other special promotional offers.

Customize Your Own Video Squeeze Pages Now!